Where Creativity Meets Influence

I make equestrian content that’s fun, relatable, and impossible to scroll past. Behind the humor and storytelling is a clear goal: helping brands reach new audiences and transform engagement into results that matter.

About Me

I’m Lana, founder of Equestlana Media. With a degree in filmmaking and over a decade of experience in the entertainment and marketing industries, I bring a professional eye for storytelling and production to every project. My unique blend of creative expertise and equestrian insight allows me to craft content that resonates with riders while driving measurable results for brands.

Meet my audience

Get to know the equestrian community your brand could reach.
I connect with a loyal, highly engaged audience of riders, owners, and enthusiasts who are always on the lookout for products and brands that elevate their lifestyle.

Services

Initial Consultation

Start with a free consultation to discuss your goals and explore the best social media opportunities for your brand.

Content Creation

I create branded content shared with my audience across Instagram, Facebook, TikTok, and YouTube — reaching millions and expanding your visibility.

UGC for Your Platforms

I produce polished user-generated content (UGC) for your channels, including ad-licensed assets to boost reach and sales beyond organic.

Strategy & Guidance

I offer paid consultations to refine your social strategy, from content planning to engagement tactics, aligned with your business goals.

Brand Highlights

  • PS of Sweden

    Created branded reels and posts blending tack into lifestyle and training content.

    Achieved 50k+ views on multiple posts, expanding brand visibility.

    Up to 90% of views came from non-followers, proving strong audience growth potential.

    Reached a 3.3% engagement rate, outperforming industry averages.

  • K3DE Event Coverage

    Generated nearly 40,000 unique viewers and over 47,000 video views across 17 posts.

    Delivered an engagement lift of 1.33x compared to usual performance.

    Demonstrated strong audience interest and brand visibility through event coverage.

  • GreyStone USA Pasture Vac

    Reached over 1.1 million accounts with more than 1.4 million video views.

    Generated 45,694 engagements at a 21.3% engagement rate.

    Achieved an engagement lift of 10.8x compared to baseline performance.

  • Horse Pilot

    Produced branded content that resonated strongly with the equestrian community.

    Generated over 32,000 views across platforms.

    Drove strong audience feedback and organic sharing, expanding brand visibility.

Why Brands Work With Me

  • Working with Lana is an absolute joy. Her dedication and creativity shine through in every piece of content, and it’s exactly what we had hoped for. With her engaging style, she connects effortlessly with both her community and ours. She’s such a perfect fit for our brand that the collaboration feels natural and truly inspiring.

    Magdalena Freidl, PS of Sweden

  • Lana’s content with Horse Pilot truly resonated with the equestrian community. Her ability to combine storytelling, professionalism, and authenticity helped us reach new audiences and strengthen our brand visibility. The results exceeded our expectations.

    Candice Fleury, Horse Pilot

  • Lana promotes Equisite so naturally by showcasing our shirts in her everyday life with horses, making her content both authentic and relatable to equestrians.

    Brianne Link, Equisite Elements of Style

Trusted By

PS of Sweden | Horse Pilot | Chewy | Mars Equestrian | Kastel Denmark | Sync Equestrian | Halter Ego | Corro | Rönner Design | Greystone USA | ArenaMend |
Buckeye Nutrition | Pivo Equestrian | Lumiere Equestrian | La Marqueza Equestrian | Equisite Elements of Style | Equestrian Plus | Vala Equestrian | AirStride Equine
And many more…

Proof in the Feed

Contact Me

Have a project in mind or curious about opportunities? I’d love to hear from you — let’s create something that makes your brand stand out.