Hi, I’m Lana Kandybovich — dressage rider, storyteller, and content creator behind Equestlana Media.

My professional background is rooted in filmmaking and over 13 years of working in the entertainment and marketing industries. I’ve spent my career blending creativity with strategy — from motion graphics design to campaign production — always with one goal in mind: creating content that captures attention and delivers results.

But beyond the professional side, horses are my true passion. I’m an actively competing dressage rider, and much of my inspiration comes from everyday moments at the barn. My horse Mousse — cheeky, opinionated, and endlessly entertaining — often becomes the star of my content. He’s a constant reminder that equestrian life is equal parts hard work and humor, and I love bringing that authenticity to the stories I create for brands.

This combination of professional expertise and equestrian passion is what sets my work apart. I understand what feels genuine to riders because I live it every day — and I know how to translate that into content that entertains, engages, and grows brand visibility.